W H A T S A P PAn Encrypted World
No one, not even WhatsApp itself, can see or hear your personal messages. So to ensure people knew that, we created lenticular billboards showing people what Whatsapp sees: nothing.
Experience
The massive lenticular screens were placed around the world, including New York, London, Sao Paolo and New Delhi.
We created a photobooth to show how your selfies, good or bad, are also encrypted on Whatsapp.
Behind the scenes
Team
CCO: Matt Miller
GCD: Criss Levin & Jose Eslinger
Art Director: Clara Söderberg
Copywriter: Ben Whipple