H E R D E ZTake the Trip
To show Americans what real salsa tastes like, we created a campaign that transported them, literally and figuratively, beyond the Tex-Mex clichés. Each spot turned the first bite of Herdez into a colorful journey straight to the heart of Mexico’s flavor.
Visit the Street
Visit the Fair
Visit the Home
Team
Director: Youth
Senior Art Director: Jorge Diaz
Senior Copywriter: Emmanuel Rocha
Copywriter: Ben Whipple
Art Director: Clara Söderberg