Guacify your Pizza

With a modest budget during the year’s noisiest ad window, we reframed Wholly Guacamole’s place at the Super Bowl table. Instead of fighting for snack attention, we joined the party, inviting America to “Guacify” their pizza, Super Bowl’s top food. Influencer-led, digital-first, and platform-driven, the campaign turned a simple insight into a billion impressions and a seat at the game-day spread.