Flubber
It's 2022 and the fictitious 'Flubber' technology has become a reality. How do we drive sign-ups to the subscription? Only 3.4% high-school basketball players go on to play at the collegiate level. That means there is still 96.6% passionate basketball players out there who are left to dream vicariously. Let’s introduce Flubber to those past their prime andchallenging them to recreate the most legendary dunks in NBA history. The person to do the best recreation of a legendary NBA dunk using Flubber will win a trip to the NBA Finals, for the ultimate basketball experience.
Achievements | Shortlisted Young Glory 2022
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Art Director:
 Clara Söderberg
Copywriter:
Mark O'dell